The Prizm System classifies every U.S. zip code into 1 of 66 categories, ranging from blue-blood estates to public assistance.

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The Prizm System, developed by Claritas, classifies every U.S. ZIP code into one of 66 demographic and lifestyle categories, helping marketers understand and target their audiences by the characteristics of their neighborhood, ranging from affluent "Blue-Blood Estates" to less affluent "Public Assistance" areas.

The Prizm System Classifies Every U