Marketers must know the needs and wants of their customers. Which of the following presents the most accurate picture of the typical elderly consumer today?
A) Most are old, infirm, depressed, stay-at-home people who live a hand-to-mouth existence.
B) Most are active, interested in what life has to offer, and are enthusiastic consumers with the means and willingness to buy many goods and services.
C) Most live with their children, have little savings, and have an increasingly difficult time adjusting to the changing technical world around them.
D) Most have refused government support and are going through a hermitization process. They don't trust anyone under 60.

Question

Quizplus · Accepted Answer

The most accurate picture of the typical elderly consumer today is that they are active, interested in life, and have the means and willingness to buy goods and services. This reflects the reality that many older adults are healthier, wealthier, and more engaged with the world than stereotypes suggest.

Marketers Must Know the Needs and Wants of Their Customers