Gaining consumer insights:
A) involves probing deeper to understand the underlying motivations for a given behaviour.
B) involves only looking at secondary research.
C) is the first step to determining the required research method to use.
D) involves manipulating the dependent variable.

Question

Quizplus · Accepted Answer

Gaining consumer insights involves understanding the deeper motivations, needs, and behaviors of consumers, which goes beyond merely observing actions or relying solely on secondary research. It's about probing into why consumers behave in certain ways to inform strategies and decisions.

Gaining Consumer Insights