Underlying values that drive consumers toward certain products and services and away from others is also known as:
A) U-commerce.
B) consumer trends.
C) the internet of things.
D) culture of participation.

Question

Quizplus · Accepted Answer

Consumer trends are the underlying values or behaviors that drive consumers towards certain products and services and away from others. These trends can be influenced by various factors including social, technological, and economic changes.

Underlying Values That Drive Consumers Toward Certain Products and Services