In consumer behaviour, the concept behind a product's market position implies that:
A) the evaluation of a product is based on what it means to a person rather than what it does.
B) the evaluation of a product is based on what it does for a person rather than what it means.
C) the top-selling brand in a product category always has a stronger market position.
D) price is the most important "P" to consider when formulating a marketing strategy.

Question

Quizplus · Accepted Answer

The concept behind a product's market position often involves its perceived value and significance to the consumer, which can be more about what the product represents or means to them rather than just its functional benefits. This encompasses brand image, identity, and the emotional connection a consumer might have with the product.

In Consumer Behaviour, the Concept Behind a Product's Market Position