The process that marketers follow to develop distinctive images or clearly defined "brand personalities" to distinguish them from competitors is known as:
A) segmentation.
B) marketing mix.
C) product icons.
D) positioning.

Question

Quizplus · Accepted Answer

Positioning is the process marketers use to create a distinct image or identity for a product, brand, or organization in the minds of the target market, distinguishing it from competitors.

The Process That Marketers Follow to Develop Distinctive Images or Clearly