When consumers no longer pay attention to an ad that has become too familiar, the condition is called perceptual apathy.

Name: When consumers no longer pay attention to an ad that has become too familiar, the condition is called perceptual apathy.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The correct term for this condition is "advertising wear-out" or "ad fatigue," where consumers become so accustomed to an ad that they stop paying attention to it.

When Consumers No Longer Pay Attention to an Ad That