In 1957, an experiment in a drive-in movie showed that increases in sales of popcorn and Coca-Cola were measured after subliminal messages encouraging viewers to use those products had been inserted in the movie Picnic. These findings:
A) demonstrated that consumers' minds had been "broken into and entered."
B) were false; research executives admitted they had fabricated the findings.
C) subsequently were supported by a number of other research studies.
D) gave the first irrefutable proof of the power of subliminal persuasion on consumer actions.

Question

Quizplus · Accepted Answer

The findings were indeed false; the research executives later admitted to fabricating the results of the experiment, debunking the initial claims about the effectiveness of subliminal advertising in this context.

In 1957, an Experiment in a Drive-In Movie Showed That