When the stimulus presented is below the level of the consumer's conscious awareness, the result that occurs is called:
A) oblivience.
B) stimulus differential.
C) the limen.
D) subliminal perception.

Question

Quizplus · Accepted Answer

Subliminal perception occurs when a stimulus is presented below the level of the consumer's conscious awareness, meaning the stimulus is perceived without the consumer being consciously aware of it.

When the Stimulus Presented Is Below the Level of the Consumer's