When marketers update their package designs or logos, they do it in small increments of change so the change will not affect consumers' familiarity with the product. This is the principle behind:
A) JIT.
B) JND.
C) PERT.
D) 4 Ps.

Question

Quizplus · Accepted Answer

The principle behind making small incremental changes in package designs or logos to ensure that the changes do not affect consumers' familiarity with the product is known as Just Noticeable Difference (JND).

When Marketers Update Their Package Designs or Logos, They Do