Licensing is one form of stimulus generalization applied to marketing strategy.

Question

Quizplus · Accepted Answer

Stimulus generalization in marketing involves using similar cues or elements in branding or advertising to make consumers associate a new product with an existing product or brand. Licensing, where a company allows another to use its brand, logo, or product characteristics, leverages this concept by extending the brand's appeal and recognition to new products, thus benefiting from the established connections in consumers' minds.

Licensing Is One Form of Stimulus Generalization Applied to Marketing