A hot new trend in marketing involves having digital messages designed to blend into the editorial content of the publications in which they appear. This is known as:
A) digitorials.
B) an advertorial.
C) native advertising.
D) consumer co-creation.

Question

Quizplus · Accepted Answer

Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. This means the ads blend in with the editorial content, making them less intrusive and more engaging for readers.

A Hot New Trend in Marketing Involves Having Digital Messages