What is a major distinction between customers who purchase a product because they are brand loyal and those who purchase by inertia?
A) the customer's degree of risk aversion
B) the degree to which the customer seeks out hedonic attributes
C) whether the customer is a repeat purchaser
D) whether the customer holds a very strong or weak positive attitude toward the product

Question

Quizplus · Accepted Answer

Brand loyal customers hold a very strong positive attitude towards the product, which drives their repeat purchases. In contrast, customers who purchase out of inertia might not have a strong positive or negative attitude towards the product; their purchases are more about convenience or habit rather than a deliberate choice based on brand preference.

What Is a Major Distinction Between Customers Who Purchase a Product