Research has shown that the mere presence of another consumer in a retail context (i.e., the presence of other unknown shoppers in the shopping aisle):
A) makes consumers anxious.
B) leads consumers to leave the store more quickly.
C) can lead people to opt for a more expensive brand.
D) leads consumers to spend more time browsing.

Question

Quizplus · Accepted Answer

Research indicates that the presence of other shoppers can create a social pressure or competitive environment, leading consumers to opt for more expensive brands as a way to signal status or make choices they perceive as socially acceptable.

Research Has Shown That the Mere Presence of Another Consumer