A website, Threadless.com, allows consumers to predict which will be the most successful t-shirt design. This process is taking advantage of:
A) the wisdom of crowds.
B) viral marketing.
C) guerrilla marketing.
D) reference group influence.

Question

Quizplus · Accepted Answer

Threadless.com's process of allowing consumers to predict the most successful t-shirt design leverages the collective opinion of a large group of people, which is a principle known as the wisdom of crowds. This concept suggests that large groups of people are collectively smarter than individual experts when it comes to problem-solving, decision making, innovating, and predicting.

A Website, Threadless