Which of the following statements accurately reflects a factor encouraging WOM?
A) Positive word of mouth is weighted more heavily by consumers than negative comments.
B) Negative word of mouth can reduce the credibility of a firm's advertising.
C) WOM is especially powerful for those consumers who are well informed about the product category.
D) Positive word of mouth is almost as powerful as advertising.

Question

Quizplus · Accepted Answer

Negative word of mouth can significantly impact a firm's reputation and the effectiveness of its advertising by reducing credibility among consumers. This can lead to a decrease in consumer trust and potentially harm sales, making it a factor that encourages companies to focus on generating positive word of mouth to counteract these effects.

Which of the Following Statements Accurately Reflects a Factor Encouraging