When marketers focus on microcultures, they are interested in objectively measurable characteristics like age and income.

Name: When marketers focus on microcultures, they are interested in objectively measurable characteristics like age and income.
Brand: Quizplus
Rating: 4.9 (37 reviews)

Question

Quizplus · Accepted Answer

Microcultures refer to groups of people who share similar values and tastes within a larger society, often based on interests, lifestyles, or affiliations rather than solely on objectively measurable characteristics like age and income.

When Marketers Focus on Microcultures, They Are Interested in Objectively