When Gillette's Mach 3 razor is followed up by Gillette's new Mach 3 Turbo, this is known as a:
A) market modification.
B) discontinuous innovation.
C) dynamically continuous innovation.
D) continuous innovation.

Question

Quizplus · Accepted Answer

The introduction of Gillette's Mach 3 Turbo as a follow-up to the Mach 3 razor represents a continuous innovation, as it is an improvement or upgrade on an existing product, rather than a completely new or radically different innovation.

When Gillette's Mach 3 Razor Is Followed Up by Gillette's