What is the primary difference between an innovator and an early adopter?
A) Early adopters are much the same as innovators except they, as a group, have higher average salaries and more education than do innovators.
B) Innovators are more risk averse than are early adopters.
C) Innovators are more likely to have higher incomes and education levels and are more likely to accept risk than are early adopters.
D) Innovators are less socially active than are early adopters, who tend to be the true trendsetters of a society.

Question

Quizplus · Accepted Answer

Innovators are typically characterized by higher incomes and education levels, and they are more willing to take risks compared to early adopters. Early adopters may follow the trends set by innovators but are generally more cautious.

What Is the Primary Difference Between an Innovator and an Early