Google can analyze offline purchase activity even when consumers deactivate location tracking on their smartphones.

Name: Google can analyze offline purchase activity even when consumers deactivate location tracking on their smartphones.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Google has the capability to track certain types of offline purchases through partnerships with credit and debit card companies, allowing them to link ad views to physical purchases, independent of smartphone location tracking settings.

Google Can Analyze Offline Purchase Activity Even When Consumers Deactivate