Organizations can use Big Data to microsegment customers.

Name: Organizations can use Big Data to microsegment customers.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Big Data allows organizations to analyze vast amounts of information, enabling them to identify specific patterns, preferences, and behaviors among their customers. This detailed insight facilitates microsegmentation, where customers are divided into extremely specific groups for targeted marketing and personalized service.

Organizations Can Use Big Data to Microsegment Customers