Channel conflict and order fulfillment are the two most significant issues in e-tailing.

Question

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Channel conflict arises when manufacturers or brands sell directly to consumers online, potentially undercutting traditional retailers, while order fulfillment involves the challenges of managing inventory, shipping, and returns efficiently in an e-commerce environment. Both are significant issues in e-tailing due to the complexities of managing online sales alongside traditional retail channels and ensuring customer satisfaction with the online purchasing process.

Channel Conflict and Order Fulfillment Are the Two Most Significant