Which of the following is not highlighted as a source of switching costs?
A) Learning costs
B) Information and data
C) Search costs
D) Viral marketing
E) Loyalty programs

Question

Quizplus · Accepted Answer

Viral marketing is not highlighted as a source of switching costs. Switching costs refer to the expenses or inconveniences that consumers or companies face when changing products or services, such as learning new systems (learning costs), transferring information and data, searching for alternatives (search costs), or losing benefits from loyalty programs. Viral marketing, however, is a strategy to promote a product or service, not a cost associated with changing between options.

Which of the Following Is Not Highlighted as a Source