Social networks are a hothouse for "_________" media, where enthusiast-consumers can help spread the word about products and services.
A) paid
B) earned
C) owned
D) mainstream

Question

Quizplus · Accepted Answer

Earned media refers to publicity gained through promotional efforts other than paid advertising, such as word-of-mouth, buzz, and social media sharing, which fits the context of enthusiast-consumers spreading the word.

Social Networks Are a Hothouse for "_________" Media, Where Enthusiast-Consumers