Which of the following factors contributes to a web page's quality score?
A) Number of characters in the ad
B) Cost per Click
C) Cost per Impression
D) Image richness
E) Click through Rate

Question

Quizplus · Accepted Answer

Click-through Rate (CTR) is a key factor in determining a web page's quality score, as it indicates how relevant and appealing the ad is to users. Higher CTRs suggest that users find the ad content relevant, which contributes positively to the quality score.

Which of the Following Factors Contributes to a Web Page's