Neuroeconomists believe that one day measuring the amount of brain hormone called ________, which increases in response to pleasures and decreases in response to disappointments, will allow them to measure utility more accurately.
A) dopamine
B) estrogen
C) progesterone
D) oxytocin

Question

Quizplus · Accepted Answer

Dopamine is a brain hormone that is associated with pleasure and reward, and its levels increase in response to pleasurable experiences and decrease with disappointments, making it relevant for measuring utility in neuroeconomics.

Neuroeconomists Believe That One Day Measuring the Amount of Brain