Imagine that a large online retailer wants to test a new service. They decide to test it in three markets, Toronto, Vancouver, and Montreal for a short period of time to see whether it will be popular with Canadian customers. In this example, those three cities are the _____, and Canadian consumers are the _____.
A)target demographic; population
B)sample; population
C)population; sample
D)sample; target demographic
E)predictor; Outcome

Question

Quizplus · Accepted Answer

The three cities (Toronto, Vancouver, and Montreal) where the test is conducted represent a smaller group selected from the entire group of Canadian consumers, making them the sample. Canadian consumers at large are the population, as they are the total group the retailer is ultimately interested in.

Imagine That a Large Online Retailer Wants to Test a New