While conducting a research interview, a participant becomes slightly embarrassed and decides to answer the questions in such a way as to make himself look more friendly and acceptable to the interviewer. This example most clearly demonstrates which limitation of interview methods in research?
A)Experimenter effects.
B)Placebo effect.
C)Social desirability bias.
D)Random sampling.

Question

Quizplus · Accepted Answer

This behavior is an example of social desirability bias, where participants respond in a manner they believe will be viewed favorably by others, often skewing the accuracy of their responses.

While Conducting a Research Interview, a Participant Becomes Slightly Embarrassed