Which one of the following statements is false?
A)Subliminal messages are effective on individuals with prosopagnosia.
B)Subliminal messages in movie theatres increased pop and popcorn sales.
C)Subliminal cues bias what is perceived at the conscious level.
D)Subliminal cues alter attitudes toward a particular person.

Question

Quizplus · Accepted Answer

The statement that subliminal messages in movie theatres increased pop and popcorn sales is false. This claim originates from a widely reported but unsubstantiated and later debunked story from the 1950s about an experiment by James Vicary. He claimed that flashing messages like "Drink Coca-Cola" and "Eat Popcorn" during a movie increased sales, but he later admitted that the data was fabricated and the experiment was a hoax.

Which One of the Following Statements Is False