Which of the following is most accurate regarding research on the effectiveness that subliminal stimuli on attitudes and behaviour?
A)Subliminal stimuli are powerful and valid methods of changing attitudes and behaviour.
B)As far as consumer behaviour is concerned, persuasive stimuli above the absolute threshold are far more likely to be influential than subliminal stimuli.
C)Subliminal stimuli have no effect on desired behaviours.
D)Subliminal stimuli can influence behaviour but not attitudes.

Question

Quizplus · Accepted Answer

Research has consistently shown that stimuli that are consciously perceived (above the absolute threshold) are much more effective in influencing consumer behavior than subliminal stimuli, which are below the level of conscious awareness. Subliminal stimuli have limited, if any, effect on attitudes and behavior compared to overt, consciously perceived messages.

Which of the Following Is Most Accurate Regarding Research on the Effectiveness