James was studying very hard for his midterm. He studied all night and in the morning he had a headache, so he took a couple of Tylenol and the headache disappeared. Now James takes Tylenol all the time. His behaviour has been altered by
A)positive reinforcement
B)negative reinforcement
C)positive punishment
D)negative punishment
E)discrimination training

Question

Quizplus · Accepted Answer

James's behavior of taking Tylenol increased because it removed the unpleasant stimulus (headache), which is an example of negative reinforcement. Negative reinforcement strengthens a behavior because it stops or removes an unpleasant experience.

James Was Studying Very Hard for His Midterm