When she first hears a particular song on the radio, Madelaine hates it. A lot of other people like it, though, and the song is played often, so whether she wants to or not, Madelaine hears it over and over. One day she realizes that she actually kind of likes the song. She tells a friend that the song has grown on her. Madelaine's feelings about the song changed, due to the
A)social penetration theory.
B)social exchange theory.
C)mere exposure effect.
D)social facilitation effect.
E)incidental processing effect.

Question

Quizplus · Accepted Answer

Madelaine's change of heart regarding the song is a classic example of the mere exposure effect, which suggests that people tend to develop a preference for things merely because they are familiar with them.

When She First Hears a Particular Song on the Radio