Susan always takes the same route to work and drives by a particularly unusual apartment building each day on her way to and from work. Initially, she doesn't think much of the structure and actually has a mild dislike for it, but after several months of her commute, she has noticed that she is actually starting to like the apartment building and is considering trying to rent an apartment there. This change in Susan's feelings about the building best demonstrates
A)the social comparison effect
B)the affiliation exchange effect
C)the mere exposure effect
D)the penetration effect

Question

Quizplus · Accepted Answer

The mere exposure effect explains how repeated exposure to a stimulus (in this case, the apartment building) increases a person's preference for that stimulus, which is why Susan's feelings toward the building have become more positive over time.

Susan Always Takes the Same Route to Work and Drives