The central route to persuasion has been found to be the most effective for people who
A)rely more heavily on communicator attractiveness and similarity
B)score high on measures of social loafing
C)have a high need for cognition
D)are more prone to cognitive dissonance

Question

Quizplus · Accepted Answer

The central route to persuasion is most effective for individuals with a high need for cognition because these individuals enjoy engaging in and thinking about arguments and are more likely to be persuaded by the quality of the arguments presented rather than by superficial cues.

The Central Route to Persuasion Has Been Found to Be