The peripheral route to persuasion is said to occur when people are persuaded because
A)they are influenced by non-message factors such as communicator attractiveness
B)they have thought carefully about a message
C)a message is moderately discrepant
D)a message evokes a moderate amount of fear

Question

Quizplus · Accepted Answer

The peripheral route to persuasion involves being persuaded in a manner that is not based on the arguments or the message content but on external cues such as the attractiveness or credibility of the source, or other non-content related factors.

The Peripheral Route to Persuasion Is Said to Occur When