The central route to persuasion is likely to be most effective with people who have a high need for cognition.

Name: The central route to persuasion is likely to be most effective with people who have a high need for cognition.
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The central route to persuasion, which involves careful and thoughtful consideration of the arguments presented, is more effective with individuals who have a high need for cognition because these individuals enjoy engaging in and prefer to process information deeply.

The Central Route to Persuasion Is Likely to Be Most