Kingsley Inc., a clothing retail line in Canada, recently expanded its business to Scotland. After some basic market research, the management realized that a majority of the people in Edinburgh preferred organic clothing. Keeping this in mind, it launched its store with clothes made from hemp and bamboo. This strategy turned out to be very successful, as it received a good response from buyers. Which of the following statements explains Kingsley's strategy?
A) It stereotyped groups in order to understand a group's culture better.
B) It adapted its products to cater to the needs and tastes of the local market.
C) It desensitized itself to the differences in preferences and tastes within the country.
D) It realized that the differences in preferences and tastes were bad and inferior.
E) It ignored the differences in preferences and tastes within the country.

Question

Quizplus · Accepted Answer

Kingsley Inc. adapted its products to cater to the needs and tastes of the local market by launching clothes made from hemp and bamboo, which were preferred by the majority in Edinburgh.