A media management team is currently brainstorming for ideas about how to handle some negative publicity the company faces. Some of the members are passionate about certain solutions, while other members disagree. David, the team leader, lists all the ideas on a board and lets each member mark his or her priorities in order of preference, using a different colored circular sticker for each rank. David then picks the idea with the highest priority. Which of the following strategies has David implemented to help the team make a decision?
A) groupthink strategy
B) omnibus strategy
C) 360-degree strategy
D) anchoring strategy
E) dot planning strategy

Question

Quizplus · Accepted Answer

David has implemented the dot planning strategy, which involves participants marking their preferences (in this case, with colored circular stickers) to visually prioritize ideas or solutions.

A Media Management Team Is Currently Brainstorming for Ideas About