In a fund-raising message, the action close of the message must
A) lay emphasis on negativism to ensure the issue is taken seriously.
B) make the action sound easy for the audience to perform.
C) ensure the audience is given time to act and not unnecessarily pressure them.
D) constantly remind the audience to donate money.
E) end with guilt-producing tactics to motivate the audience.

Question

Quizplus · Accepted Answer

Making the action sound easy encourages the audience to participate by reducing perceived barriers to action, thus effectively motivating them to contribute to the cause.

In a Fund-Raising Message, the Action Close of the Message