The best way to deal with audience concerns over costs in a sales proposal is to
A) connect costs to benefits.
B) discuss costs in a separate document.
C) provide only a ballpark figure rather than a specific amount.
D) bury the costs in the middle of an exciting call to action.
E) make the costs seem smaller by comparing them to the costs of other projects.

Question

Quizplus · Accepted Answer

Connecting costs to benefits effectively addresses audience concerns by demonstrating the value and justifying the expense, making it a strategic approach in sales proposals.

The Best Way to Deal with Audience Concerns Over Costs