In the ________________ stage of the international product cycle theory, U.S.companies which have carved out market share in Europe and Japan by exporting decide to make a direct investment in production in those markets to protect their market position there.
A)introduction
B)saturation
C)growth
D)decline
E)maturity

Question

Quizplus · Accepted Answer

In the maturity stage of the international product cycle theory, companies often decide to invest directly in production facilities in foreign markets where they have significant market share. This is done to protect their position in those markets by reducing costs, improving supply chain efficiency, and responding more quickly to local market demands.

In the ________________ Stage of the International Product Cycle Theory