Global marketing strategy realizes that ___________________ leads to higher costs.
A)operational fragmentation
B)standardization
C)production ISO standards
D)market promotion
E)high technology robots

Question

Quizplus · Accepted Answer

Operational fragmentation leads to higher costs because it involves dividing production and marketing processes across different locations, which can increase complexity, reduce efficiencies, and raise expenses related to coordination and logistics.

Global Marketing Strategy Realizes That ___________________ Leads to Higher Costs