If international marketing is taken to the extreme, a company may establish an independent foreign subsidiary in each and every foreign market and have each of the subsidiaries operate independently of each other without any measurable headquarters control.This special case is called:
A)multinational marketing.
B)export marketing.
C)international marketing.
D)multidomestic marketing.
E)resource-based marketing.

Question

Quizplus · Accepted Answer

Multidomestic marketing refers to a strategy where a company allows its subsidiaries in different countries to operate independently, tailoring products, marketing, and business strategies to the local market. This approach contrasts with a standardized or global strategy, emphasizing local responsiveness over global integration.

If International Marketing Is Taken to the Extreme, a Company