When marketers use a(n) _____ segment, they are seeking to accommodate the existence of substantial gaps in cross-country customer needs and preferences.
A)unique/diverse
B)universal
C)combination
D)customized
E)international

Question

Quizplus · Accepted Answer

Marketers use a "unique/diverse" segment to address substantial differences in customer needs and preferences across different countries, recognizing that these gaps require tailored approaches.

When Marketers Use A(n) _____ Segment, They Are Seeking to Accommodate