If a consumer considered four attributes to be important in the purchase of a TV, by using _____ the researcher might be able to determine the trade-offs between the different product attributes (such as purchase price or number of channels that could be received) when the consumer evaluated the alternatives for eventual purchase.
A)chi-square
B)correlation analysis
C)focus groups
D)regression analysis
E)conjoint analysis

Question

Quizplus · Accepted Answer

Conjoint analysis is specifically designed to understand how consumers evaluate the importance of different attributes (such as price, channels, size, etc.) when making purchasing decisions. It helps in determining the trade-offs consumers are willing to make between different product attributes.

If a Consumer Considered Four Attributes to Be Important in the Purchase