Which of the following does not describe mobile marketing?
A)It refers to ads on the sides of trucks and buses.
B)Mobile marketing cannot interact with consumers.
C)It fosters top-of-mind brand awareness.
D)It increases customer involvement.
E)Both A and B

Question

Quizplus · Accepted Answer

Mobile marketing specifically refers to marketing on or with a mobile device, such as a smartphone. It can interact very effectively with consumers through apps, SMS, MMS, social media, and more, making choice B incorrect. Choice A is incorrect because it describes a form of outdoor advertising, not mobile marketing.

Which of the Following Does Not Describe Mobile Marketing