Message consistency (an advertising standardization issue) matters a great deal in markets with extensive media overlap or for goods that are sold to "cosmopolitan" customers who travel the globe.The best example of a product or service that fits the above is:
A)beer
B)banking
C)a beef product
D)an automobile
E)cosmetics

Question

Quizplus · Accepted Answer

Banking is a service that is often used by people who travel the globe, so it is important for banks to have a consistent message across all of their markets.

Message Consistency (An Advertising Standardization Issue) Matters a Great Deal