A good case can be made for standardizing an ad campaign in the international marketplace.All of the following would be good, justifiable reasons for standardization except:
A)scale economics.
B)consistent image.
C)government regulation.
D)global consumer segments.
E)creative talent.

Question

Quizplus · Accepted Answer

Government regulation varies significantly from country to country, which can limit the ability to standardize advertising campaigns across international markets.

A Good Case Can Be Made for Standardizing an Ad