If a company begins its foreign sales by exporting through merchant distributors and then purchases a foreign sales subsidiary and locates product warehouses abroad, this would be a form of _____ integration.
A)vertical
B)horizontal
C)forward
D)backward
E)dual

Question

Quizplus · Accepted Answer

This is an example of forward integration, where a company moves closer to the end user in the supply chain by acquiring or establishing operations that are closer to the final distribution of its products.

If a Company Begins Its Foreign Sales by Exporting Through