If a retail firm sells a product under its own store name it is called a:
A)unique brand.
B)vertical brand.
C)horizontal brand.
D)store brand or private label.
E)hybrid label.

Question

Quizplus · Accepted Answer

Selling a product under its own store name is referred to as a store brand or private label. This approach allows retailers to offer exclusive products, often at lower prices, compared to national brands.

If a Retail Firm Sells a Product Under Its Own